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- W2604564148 abstract "Magic is alive in advertising industries through the organized assemblages of magicians, formulas and rites that perform magically. Creatives (the magicians) employ mystic formulas in creative processes and in rites of awards ceremonies and business pitches, where they transform ephemeral ideas into broad marketing campaigns. Transformative ideas are esteemed as agency assets and celebrated of creatives in their names, but are also disseminated as essential tools for building economic value and maintaining client relationships. As such, advertising presents a paradoxical system of exchange which overlays political strategies of power and authority. Advertisers are both producers and distributors of ideas that transform culture but which also sustain practices of status and power that play a major role in reproducing culture." @default.
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- W2604564148 date "2017-04-01" @default.
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- W2604564148 title "Advertising magic: The paradox of keeping-while-giving" @default.
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- W2604564148 doi "https://doi.org/10.1111/1467-8322.12337" @default.
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