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- W2606556217 abstract "Software vendors often provide free downloads of free trial versions of software but normally with some restrictions attached (e.g., time and/or functionality restrictions). The question arises as to what extent the restrictions could influence a users propensity to procure the full version. This study seeks to answer this question through two important theoretical backbones: expectation-disconfirmation and coping. Based on these two theories, we built a research model of a users coping reactions toward software trial restrictions. A field experiment was conducted to verify the hypotheses. Results show that negative disconfirmation on time/functionality restriction positively influenced the adoption of rational thinking strategy, which in turn positively influence the level of action coping. As a result, the degree to which rational thinking and action coping strategy were exploited positively influenced a users willingness to pay for the full-version software. Theoretical and practical implications of the findings are discussed." @default.
- W2606556217 created "2017-04-28" @default.
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- W2606556217 date "2017-08-01" @default.
- W2606556217 modified "2023-09-24" @default.
- W2606556217 title "How do users cope with trial restrictions? A field experiment on free trial software" @default.
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- W2606556217 doi "https://doi.org/10.1016/j.ijinfomgt.2017.03.007" @default.
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