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- W2606770958 abstract "This article introduces an experiential learning activity designed to provide business students with an understanding of benefit segmentation, product positioning and target markets. This “bootstrap benefit segmentation†method can be taught without the need for primary data. It makes benefit segmentation available as a short-term experiential activity." @default.
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- W2606770958 date "1996-03-06" @default.
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- W2606770958 title "Bootstrap Benefit Segmentation: Finally a Way to Teach Benefit Segmentation without Primary Data or Those Fancy Statistical Methods" @default.
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