Matches in SemOpenAlex for { <https://semopenalex.org/work/W2607322765> ?p ?o ?g. }
Showing items 1 to 81 of
81
with 100 items per page.
- W2607322765 abstract "Research on political marketing in Africa in general and Ghana in particular has focused little attention on the use of celebrity political endorsement in election campaigns. At the same time, prior research on the use of celebrity political endorsements in election campaigns has predominantly focused on Western democracies and the application of marketing brand theories to the examination of celebrity political endorsement. Such research studies include very little investigation on new and emerging democracies, especially in Africa while the theories have proven inadequate to explain how the persuasive qualities of celebrities are utilized within the political field. This thesis, like Driessens (2013) is advocating that theorising celebrity as a form of capital can explain the qualities of celebrity which can be transferred across social fields including the political field. At the same time the socio-political conditions that enable celebrities to migrate from the entertainment to the political field are specific to their national and historical contexts (Ribke 2015) as presented in the Ghana context.The study therefore examines theories of celebrity capital and how this capital is utilized in the form of political endorsements in the political field of an emerging democracy like Ghana. The thesis enhances the arguments about how theories of celebrity capital can be used to explain the role of celebrity political endorsements in shaping political communication and political marketing during election campaigns while providing the socio-political conditions that shape celebrity migration into the political field in Ghana." @default.
- W2607322765 created "2017-04-28" @default.
- W2607322765 creator A5012888586 @default.
- W2607322765 date "2017-03-16" @default.
- W2607322765 modified "2023-09-27" @default.
- W2607322765 title "Understanding the Concept of Celebrity Capital through an Empirical Study of the Role of Celebrity Political Endorsements in 2008 and 2012 Ghana Election Campaigns" @default.
- W2607322765 hasPublicationYear "2017" @default.
- W2607322765 type Work @default.
- W2607322765 sameAs 2607322765 @default.
- W2607322765 citedByCount "0" @default.
- W2607322765 crossrefType "dissertation" @default.
- W2607322765 hasAuthorship W2607322765A5012888586 @default.
- W2607322765 hasConcept C138921699 @default.
- W2607322765 hasConcept C144024400 @default.
- W2607322765 hasConcept C166957645 @default.
- W2607322765 hasConcept C177324205 @default.
- W2607322765 hasConcept C17744445 @default.
- W2607322765 hasConcept C199539241 @default.
- W2607322765 hasConcept C202444582 @default.
- W2607322765 hasConcept C205649164 @default.
- W2607322765 hasConcept C2777068180 @default.
- W2607322765 hasConcept C2778833592 @default.
- W2607322765 hasConcept C2779343474 @default.
- W2607322765 hasConcept C33923547 @default.
- W2607322765 hasConcept C36289849 @default.
- W2607322765 hasConcept C39549134 @default.
- W2607322765 hasConcept C512170562 @default.
- W2607322765 hasConcept C520049643 @default.
- W2607322765 hasConcept C555826173 @default.
- W2607322765 hasConcept C83646750 @default.
- W2607322765 hasConcept C90508534 @default.
- W2607322765 hasConcept C94625758 @default.
- W2607322765 hasConcept C9652623 @default.
- W2607322765 hasConceptScore W2607322765C138921699 @default.
- W2607322765 hasConceptScore W2607322765C144024400 @default.
- W2607322765 hasConceptScore W2607322765C166957645 @default.
- W2607322765 hasConceptScore W2607322765C177324205 @default.
- W2607322765 hasConceptScore W2607322765C17744445 @default.
- W2607322765 hasConceptScore W2607322765C199539241 @default.
- W2607322765 hasConceptScore W2607322765C202444582 @default.
- W2607322765 hasConceptScore W2607322765C205649164 @default.
- W2607322765 hasConceptScore W2607322765C2777068180 @default.
- W2607322765 hasConceptScore W2607322765C2778833592 @default.
- W2607322765 hasConceptScore W2607322765C2779343474 @default.
- W2607322765 hasConceptScore W2607322765C33923547 @default.
- W2607322765 hasConceptScore W2607322765C36289849 @default.
- W2607322765 hasConceptScore W2607322765C39549134 @default.
- W2607322765 hasConceptScore W2607322765C512170562 @default.
- W2607322765 hasConceptScore W2607322765C520049643 @default.
- W2607322765 hasConceptScore W2607322765C555826173 @default.
- W2607322765 hasConceptScore W2607322765C83646750 @default.
- W2607322765 hasConceptScore W2607322765C90508534 @default.
- W2607322765 hasConceptScore W2607322765C94625758 @default.
- W2607322765 hasConceptScore W2607322765C9652623 @default.
- W2607322765 hasLocation W26073227651 @default.
- W2607322765 hasOpenAccess W2607322765 @default.
- W2607322765 hasPrimaryLocation W26073227651 @default.
- W2607322765 hasRelatedWork W1523067225 @default.
- W2607322765 hasRelatedWork W1548031156 @default.
- W2607322765 hasRelatedWork W1963911890 @default.
- W2607322765 hasRelatedWork W2025281264 @default.
- W2607322765 hasRelatedWork W2059364382 @default.
- W2607322765 hasRelatedWork W2076993445 @default.
- W2607322765 hasRelatedWork W2107279083 @default.
- W2607322765 hasRelatedWork W2131957920 @default.
- W2607322765 hasRelatedWork W2140527434 @default.
- W2607322765 hasRelatedWork W2274431109 @default.
- W2607322765 hasRelatedWork W2285672891 @default.
- W2607322765 hasRelatedWork W2328503582 @default.
- W2607322765 hasRelatedWork W2820332025 @default.
- W2607322765 hasRelatedWork W2901745589 @default.
- W2607322765 hasRelatedWork W3011165706 @default.
- W2607322765 hasRelatedWork W3152694809 @default.
- W2607322765 hasRelatedWork W3168505746 @default.
- W2607322765 hasRelatedWork W3178176887 @default.
- W2607322765 hasRelatedWork W3205918340 @default.
- W2607322765 hasRelatedWork W2122107832 @default.
- W2607322765 isParatext "false" @default.
- W2607322765 isRetracted "false" @default.
- W2607322765 magId "2607322765" @default.
- W2607322765 workType "dissertation" @default.