Matches in SemOpenAlex for { <https://semopenalex.org/work/W2607422810> ?p ?o ?g. }
Showing items 1 to 60 of
60
with 100 items per page.
- W2607422810 endingPage "111" @default.
- W2607422810 startingPage "105" @default.
- W2607422810 abstract "To study how the relative profit object influences duopolistic retailers’ advertising decisions, this paper adds the relative profit object on the Hotelling Model to study its influence on advertising decisions. Through the calculation and analysis of the advertising competition model, we found that the balanced advertising level and product price is positively related to product differentiation level. The relationship between balanced profit and product differentiation level is related to the range of each variable. The balanced product price is positively related to advertising cost, while the balanced advertising level and profit is negatively related to advertising cost. The balanced product price, advertising level and profit are negatively related to relative profit ratio. Commonly, the higher the relative object ratio, the advertising level should be higher. This paper gets the opposite conclusion. Through analysis and discussion, we found that this is mainly influenced by the advertising cost level. As in this paper the advertising cost level is restricted to be high, enterprises will choose to raise price for more profit and lower advertising level to reduce cost while the relative profit ratio increases." @default.
- W2607422810 created "2017-04-28" @default.
- W2607422810 creator A5064209071 @default.
- W2607422810 date "2017-01-01" @default.
- W2607422810 modified "2023-10-02" @default.
- W2607422810 title "Study of Informative Advertising Competition Model in Duopolistic Market with Relative Profit Object" @default.
- W2607422810 cites W1489741075 @default.
- W2607422810 cites W2037491894 @default.
- W2607422810 cites W2067772542 @default.
- W2607422810 cites W2158294545 @default.
- W2607422810 cites W3087801440 @default.
- W2607422810 cites W3123261330 @default.
- W2607422810 doi "https://doi.org/10.4236/jssm.2017.102009" @default.
- W2607422810 hasPublicationYear "2017" @default.
- W2607422810 type Work @default.
- W2607422810 sameAs 2607422810 @default.
- W2607422810 citedByCount "1" @default.
- W2607422810 countsByYear W26074228102019 @default.
- W2607422810 crossrefType "journal-article" @default.
- W2607422810 hasAuthorship W2607422810A5064209071 @default.
- W2607422810 hasBestOaLocation W26074228101 @default.
- W2607422810 hasConcept C112698675 @default.
- W2607422810 hasConcept C144133560 @default.
- W2607422810 hasConcept C162324750 @default.
- W2607422810 hasConcept C175444787 @default.
- W2607422810 hasConcept C178550888 @default.
- W2607422810 hasConcept C181622380 @default.
- W2607422810 hasConcept C2778631480 @default.
- W2607422810 hasConcept C40700 @default.
- W2607422810 hasConcept C93782291 @default.
- W2607422810 hasConceptScore W2607422810C112698675 @default.
- W2607422810 hasConceptScore W2607422810C144133560 @default.
- W2607422810 hasConceptScore W2607422810C162324750 @default.
- W2607422810 hasConceptScore W2607422810C175444787 @default.
- W2607422810 hasConceptScore W2607422810C178550888 @default.
- W2607422810 hasConceptScore W2607422810C181622380 @default.
- W2607422810 hasConceptScore W2607422810C2778631480 @default.
- W2607422810 hasConceptScore W2607422810C40700 @default.
- W2607422810 hasConceptScore W2607422810C93782291 @default.
- W2607422810 hasIssue "02" @default.
- W2607422810 hasLocation W26074228101 @default.
- W2607422810 hasOpenAccess W2607422810 @default.
- W2607422810 hasPrimaryLocation W26074228101 @default.
- W2607422810 hasRelatedWork W2036206021 @default.
- W2607422810 hasRelatedWork W2152422249 @default.
- W2607422810 hasRelatedWork W2214216702 @default.
- W2607422810 hasRelatedWork W2260297515 @default.
- W2607422810 hasRelatedWork W2350356671 @default.
- W2607422810 hasRelatedWork W2362245698 @default.
- W2607422810 hasRelatedWork W2364087292 @default.
- W2607422810 hasRelatedWork W2394183696 @default.
- W2607422810 hasRelatedWork W3125140038 @default.
- W2607422810 hasRelatedWork W3140288376 @default.
- W2607422810 hasVolume "10" @default.
- W2607422810 isParatext "false" @default.
- W2607422810 isRetracted "false" @default.
- W2607422810 magId "2607422810" @default.
- W2607422810 workType "article" @default.