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- W2608051295 abstract "<div><p><em>In the 21<sup>st</sup> century, any marketer has to face stiff competition due to the dynamic environment. Nowadays, marketers are offering more value to the customers so that they can gain a competitive advantage. The present customers are now digitally conscious and are opposing the traditional way of marketing. The marketers have to identify the new techniques which can be used to target the new millennium customers and earn sizeable profits. This paper focuses on the emerging marketing trends and its repercussions.<strong></strong></em></p></div>" @default.
- W2608051295 created "2017-05-05" @default.
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- W2608051295 date "2017-04-27" @default.
- W2608051295 modified "2023-09-25" @default.
- W2608051295 title "The Changing Role of Marketing in the Third Millennium" @default.
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- W2608051295 doi "https://doi.org/10.21013/jmss.v7.n1.p5" @default.
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