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- W2608637417 abstract "Without realizing it, managers can often adopt their own cultural perspectives instead of those of the culture where they seek to market their products and services. Overcoming this natural perspective is seen as a critical element in achieving effective business adaptation as it enables the recognition of the uniqueness of foreign markets that may otherwise result in various manifestations of cultural conflict. Self-Reference Criterion (SRC) is defined as “the unconscious reference to one’s own cultural values” (Lee 1966: 106)." @default.
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- W2608637417 date "2017-01-01" @default.
- W2608637417 modified "2023-10-05" @default.
- W2608637417 title "An Alternative Conceptualization of the Self-Reference Criterion: An Abstract" @default.
- W2608637417 doi "https://doi.org/10.1007/978-3-319-47331-4_273" @default.
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