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- W2609683229 abstract "This study poses to enhance understanding of how to increase the probability of purchase intention for environmentally sustainable apparel (ESA) through the science of technology usage. An objective of this study is to explore social networking sites as a potential mechanism for increasing knowledge of and attitudes toward ESA. The study considers social networking sites (SNS) a feasible variable regarding this issue because they not only rapidly communicate to consumers but SNS also convey the attitudes and opinions of users’ online referent groups. Pookulangara and Koesler (2011) call for the incorporation of social media into marketing mixes, and if companies and brands do not do that, then they are practicing poor customer service. The social networking sites focused on in this research are Facebook, Twitter, Instagram, and Pinterest. Azjen and Fishbein (1980) Theory of Reasoned Action was the driving theory behind this study." @default.
- W2609683229 created "2017-05-05" @default.
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- W2609683229 date "2017-01-01" @default.
- W2609683229 modified "2023-09-27" @default.
- W2609683229 title "US Consumers’ Environmentally Sustainable Apparel Purchase Intention: Investigating the Role of Social Influence of Peers to Use Social Networking Sites Applied to the Theory of Reasoned Action (An Abstract)" @default.
- W2609683229 doi "https://doi.org/10.1007/978-3-319-47331-4_279" @default.
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