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- W2610401739 abstract "The purpose of political campaigns in conducted in elections that have become a part of political life in a democracy is to easily access to a wide electorate, to inform and to persuade them to vote. In this context, the power of the mass media is an undeniable truth. Especially the political ads the parties or candidates use to ensure the success in election campaigns are the basic tool of political communication. The political advertising which is described as a modern political persuasion method has reduced the distance between politicians and electorate with the widespread use of television and it has been one of the easiest and quickest ways to influence the voters. Therefore, at the point of benefiting from the mass media in political election ads, especially television has a large share. From this basis, 87 televisions ads prepared by the four parties (AKP, CHP, MHP, and HDP) that passed the ten percent threshold in two different general elections conducted on June 7th and November 1st in 2015 have been analyzed by coding into the content analysis coding form in our study. In the study, we determined the themes used by the parties to structure the TV ads and their expressions in two different general elections conducted on June 7th and November 1st in 2015 and we aimed to reveal their significance in their success. Also we made inferences regarding the content of the messages used in political ads and aimed to determine the distribution of these inferences by election periods and parties." @default.
- W2610401739 created "2017-05-12" @default.
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- W2610401739 date "2017-05-02" @default.
- W2610401739 modified "2023-09-26" @default.
- W2610401739 title "Comparison Of The Political Parties' Television Commercials: Content Analysis On General Parliamentary Election Of June 7th And November First 2015" @default.
- W2610401739 hasPublicationYear "2017" @default.
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