FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2610734353> ?p ?o ?g. }

• W2610734353 endingPage "934" @default.
• W2610734353 startingPage "915" @default.
• W2610734353 abstract "Purpose Prior studies on brand relationships tend to overlook the mediator(s) between the relationships between brand experience and brand loyalty. Hence, the main purpose of this paper is to examine these mediating roles of brand love and brand trust on the brand experience and brand loyalty relationships. While the literature does not examine the distinct dimensions of brand experience and brand loyalty, this study fills up this gap and examines their detailed dimensions and effects on brand loyalty. Design/methodology/approach A total of 237 valid questionnaires on mobile phone brands were collected from respondents aged between 18 and 30, and analyzed using the partial least squares method. Findings Sensory experience is the major driver of brand love. Sensory experience mainly drives customers’ brand trust, while intellectual experience has no effects on brand trust. Brand love is the main mechanism in developing customers’ behavioral loyalty, so does brand trust in shaping their attitudinal loyalty. Brand love and brand trust have the mediating effects on the relationships between brand experience and brand loyalty. Originality/value It demonstrates two mediating roles of brand love and brand trust in the brand experience and brand loyalty relationships, and thus deepens the understanding of the processes in shaping customers’ brand loyalty. It departs from the prior works and examines the distinct dimensions of brand experience and brand loyalty, and thus presents a more detailed examination on these two constructs and their effects, than prior studies. It demonstrates the validities of the brand resonance model, the C-A-B and A-C-B models, key mediating variable model, particularly in mobile phone industry." @default.
• W2610734353 created "2017-05-12" @default.
• W2610734353 creator A5025826470 @default.
• W2610734353 date "2017-06-19" @default.
• W2610734353 modified "2023-10-10" @default.
• W2610734353 title "The impacts of brand experiences on brand loyalty: mediators of brand love and trust" @default.
• W2610734353 cites W1098320805 @default.
• W2610734353 cites W1523427472 @default.
• W2610734353 cites W1550181012 @default.
• W2610734353 cites W1600293862 @default.
• W2610734353 cites W1858117684 @default.
• W2610734353 cites W1970380220 @default.
• W2610734353 cites W1973687016 @default.
• W2610734353 cites W1978334805 @default.
• W2610734353 cites W1982562184 @default.
• W2610734353 cites W1985005753 @default.
• W2610734353 cites W1987364024 @default.
• W2610734353 cites W1988050849 @default.
• W2610734353 cites W1992200950 @default.
• W2610734353 cites W2000122067 @default.
• W2610734353 cites W2000186419 @default.
• W2610734353 cites W2013111035 @default.
• W2610734353 cites W2013849778 @default.
• W2610734353 cites W2015041537 @default.
• W2610734353 cites W2021856947 @default.
• W2610734353 cites W2023803291 @default.
• W2610734353 cites W2025754362 @default.
• W2610734353 cites W2028390795 @default.
• W2610734353 cites W2031541840 @default.
• W2610734353 cites W2034890640 @default.
• W2610734353 cites W2037166252 @default.
• W2610734353 cites W2048058590 @default.
• W2610734353 cites W2048379118 @default.
• W2610734353 cites W2051995890 @default.
• W2610734353 cites W2053180270 @default.
• W2610734353 cites W2053542775 @default.
• W2610734353 cites W2054005182 @default.
• W2610734353 cites W2057403374 @default.
• W2610734353 cites W2058287650 @default.
• W2610734353 cites W2059536628 @default.
• W2610734353 cites W2059702009 @default.
• W2610734353 cites W2065917803 @default.
• W2610734353 cites W2068515472 @default.
• W2610734353 cites W2068581935 @default.
• W2610734353 cites W2075524263 @default.
• W2610734353 cites W2076389556 @default.
• W2610734353 cites W2093425425 @default.
• W2610734353 cites W2099342631 @default.
• W2610734353 cites W2102467277 @default.
• W2610734353 cites W2106096361 @default.
• W2610734353 cites W2115612291 @default.
• W2610734353 cites W2117514442 @default.
• W2610734353 cites W2128322236 @default.
• W2610734353 cites W2130892515 @default.
• W2610734353 cites W2134512394 @default.
• W2610734353 cites W2146288845 @default.
• W2610734353 cites W2150238850 @default.
• W2610734353 cites W2170182633 @default.
• W2610734353 cites W2175764802 @default.
• W2610734353 cites W2257296463 @default.
• W2610734353 cites W2315545789 @default.
• W2610734353 cites W3124394317 @default.
• W2610734353 cites W4205981594 @default.
• W2610734353 cites W4211170433 @default.
• W2610734353 cites W4233501393 @default.
• W2610734353 cites W4235678817 @default.
• W2610734353 cites W4253262538 @default.
• W2610734353 cites W4292811746 @default.
• W2610734353 cites W4361794142 @default.
• W2610734353 doi "https://doi.org/10.1108/md-10-2015-0465" @default.
• W2610734353 hasPublicationYear "2017" @default.
• W2610734353 type Work @default.
• W2610734353 sameAs 2610734353 @default.
• W2610734353 citedByCount "168" @default.
• W2610734353 countsByYear W26107343532018 @default.
• W2610734353 countsByYear W26107343532019 @default.
• W2610734353 countsByYear W26107343532020 @default.
• W2610734353 countsByYear W26107343532021 @default.
• W2610734353 countsByYear W26107343532022 @default.
• W2610734353 countsByYear W26107343532023 @default.
• W2610734353 crossrefType "journal-article" @default.
• W2610734353 hasAuthorship W2610734353A5025826470 @default.
• W2610734353 hasBestOaLocation W26107343532 @default.
• W2610734353 hasConcept C11012388 @default.
• W2610734353 hasConcept C112698675 @default.
• W2610734353 hasConcept C119857082 @default.
• W2610734353 hasConcept C136006765 @default.
• W2610734353 hasConcept C144133560 @default.
• W2610734353 hasConcept C152455256 @default.
• W2610734353 hasConcept C15744967 @default.
• W2610734353 hasConcept C162853370 @default.
• W2610734353 hasConcept C19351080 @default.
• W2610734353 hasConcept C205971072 @default.
• W2610734353 hasConcept C2776291640 @default.
• W2610734353 hasConcept C2776950860 @default.
• W2610734353 hasConcept C2776967331 @default.
• W2610734353 hasConcept C2780144342 @default.
• W2610734353 hasConcept C2992420184 @default.

• next