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- W2610766005 abstract "This paper presents aspects regarding of individual sports marketing viewed as an opportunity to develop business compared to currently marketing team sports. Although sport sells for centuries, the idea of rational system of sports marketing is relatively new.The combination of factors in sports marketing experts offer a truly unique challenge that requires a quite different approach from other domains. Sport marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. Marketing in sports brings together all the activities required to meet consumer needs and desires of sport through exchange processes. Sports marketing has developed two major branches: sports marketing products and services directly to consumers sports and marketing consumer and other industrial products or services by using promote sport. The need to promote individual sports, will generate specific use of marketing techniques that are aimed at maximizing profits in individual sports competitions." @default.
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- W2610766005 date "2016-05-26" @default.
- W2610766005 modified "2023-09-23" @default.
- W2610766005 title "THE NECESITY OF MARKETING IN INDIVIDUAL SPORTS OVERVIEW" @default.
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