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- W2611307740 abstract "The study illustrates the use of means-end chain analysis in sharpening of segment for advertising to influence social behaviour. MECCAs model has been used to develop the ad strategy." @default.
- W2611307740 created "2017-05-12" @default.
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- W2611307740 date "1990-12-01" @default.
- W2611307740 modified "2023-09-27" @default.
- W2611307740 title "Influencing Social Behaviour: Segment Specification and Formulation of Ad. Strategy" @default.
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