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• W2611329902 abstract "The former senior executive of Walt Disney Company said it well – decisions are guided by values. But where do values come from? One of the foundational sources of a consumer’s values is religion. Throughout this chapter, the importance of both religious and non-religious belief systems in the study of consumer behaviour will be emphasized, an overview of past research in the area will be provided, relevant theories will be discussed and benecial areas for future research will be identied." @default.
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• W2611329902 date "2016-11-18" @default.
• W2611329902 modified "2023-09-25" @default.
• W2611329902 title "Religion and consumer behaviour" @default.
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• W2611329902 doi "https://doi.org/10.4324/9781315727448-30" @default.
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