Matches in SemOpenAlex for { <https://semopenalex.org/work/W2611731625> ?p ?o ?g. }
Showing items 1 to 69 of
69
with 100 items per page.
- W2611731625 abstract "The term Generation X has generated a lot of interest and controversy around the world, particularly in America. Yet many people have been using the term without having a clear understanding of who Generation X is. Although there are numerous articles to be found on the American Generation X, very little research has been done in South Africa on this particular topic. The confusion that surrounds generational theory highlights the need for marketers to conduct more research on this particular area. The following study was conducted within the South African marketplace, in three major metropolitan areas, using quantitative research methods. The sample for the study consisted of three hundred respondents between the ages of 18 to 34. The respondents were selected using quota and judgement sampling. Respondents had to complete a five page questionnaire, with an interviewer present to aid in completion. The main objective of the research was to determine whether Generation X exists in South Africa, and if Generation X does exist, to what extent the South African Generation X differs from their American counterparts, in terms of their values and attitudes towards marketing, family and work." @default.
- W2611731625 created "2017-05-12" @default.
- W2611731625 creator A5036201157 @default.
- W2611731625 date "2022-07-15" @default.
- W2611731625 modified "2023-10-01" @default.
- W2611731625 title "An investigation into the Generation X sub-culture on three South African metropolitan areas: their values and attitudes woth regard! to work, family, and marketing." @default.
- W2611731625 doi "https://doi.org/10.51415/10321/1796" @default.
- W2611731625 hasPublicationYear "2022" @default.
- W2611731625 type Work @default.
- W2611731625 sameAs 2611731625 @default.
- W2611731625 citedByCount "0" @default.
- W2611731625 crossrefType "dissertation" @default.
- W2611731625 hasAuthorship W2611731625A5036201157 @default.
- W2611731625 hasBestOaLocation W26117316251 @default.
- W2611731625 hasConcept C11171543 @default.
- W2611731625 hasConcept C127413603 @default.
- W2611731625 hasConcept C144024400 @default.
- W2611731625 hasConcept C144133560 @default.
- W2611731625 hasConcept C15744967 @default.
- W2611731625 hasConcept C158739034 @default.
- W2611731625 hasConcept C162853370 @default.
- W2611731625 hasConcept C166957645 @default.
- W2611731625 hasConcept C17744445 @default.
- W2611731625 hasConcept C185592680 @default.
- W2611731625 hasConcept C18762648 @default.
- W2611731625 hasConcept C198531522 @default.
- W2611731625 hasConcept C199539241 @default.
- W2611731625 hasConcept C205649164 @default.
- W2611731625 hasConcept C24845683 @default.
- W2611731625 hasConcept C2776548248 @default.
- W2611731625 hasConcept C2781140086 @default.
- W2611731625 hasConcept C43617362 @default.
- W2611731625 hasConcept C78519656 @default.
- W2611731625 hasConceptScore W2611731625C11171543 @default.
- W2611731625 hasConceptScore W2611731625C127413603 @default.
- W2611731625 hasConceptScore W2611731625C144024400 @default.
- W2611731625 hasConceptScore W2611731625C144133560 @default.
- W2611731625 hasConceptScore W2611731625C15744967 @default.
- W2611731625 hasConceptScore W2611731625C158739034 @default.
- W2611731625 hasConceptScore W2611731625C162853370 @default.
- W2611731625 hasConceptScore W2611731625C166957645 @default.
- W2611731625 hasConceptScore W2611731625C17744445 @default.
- W2611731625 hasConceptScore W2611731625C185592680 @default.
- W2611731625 hasConceptScore W2611731625C18762648 @default.
- W2611731625 hasConceptScore W2611731625C198531522 @default.
- W2611731625 hasConceptScore W2611731625C199539241 @default.
- W2611731625 hasConceptScore W2611731625C205649164 @default.
- W2611731625 hasConceptScore W2611731625C24845683 @default.
- W2611731625 hasConceptScore W2611731625C2776548248 @default.
- W2611731625 hasConceptScore W2611731625C2781140086 @default.
- W2611731625 hasConceptScore W2611731625C43617362 @default.
- W2611731625 hasConceptScore W2611731625C78519656 @default.
- W2611731625 hasLocation W26117316251 @default.
- W2611731625 hasOpenAccess W2611731625 @default.
- W2611731625 hasPrimaryLocation W26117316251 @default.
- W2611731625 hasRelatedWork W11457237 @default.
- W2611731625 hasRelatedWork W14312833 @default.
- W2611731625 hasRelatedWork W14892723 @default.
- W2611731625 hasRelatedWork W15505582 @default.
- W2611731625 hasRelatedWork W17260879 @default.
- W2611731625 hasRelatedWork W250057 @default.
- W2611731625 hasRelatedWork W6488213 @default.
- W2611731625 hasRelatedWork W7096925 @default.
- W2611731625 hasRelatedWork W9199330 @default.
- W2611731625 hasRelatedWork W9710617 @default.
- W2611731625 isParatext "false" @default.
- W2611731625 isRetracted "false" @default.
- W2611731625 magId "2611731625" @default.
- W2611731625 workType "dissertation" @default.