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- W2611937941 abstract "The objective of this study is to empirically examine the effect of familiarity with green hotel on the overall image of green hotel, visit intention, willingness to pay premium, and word of mouth. Survey was conducted on a voluntary basis at five-star hotels in Busan, and 309 responses were utilized for the data analysis. Simple descriptive statistics, confirmatory factor analysis, and SEM were employed to confirm causal relationships among the projected constructs. The results of this study reveal that familiarity with green hotel does have significant impact on overall image of green hotel, and intention to visit green hotel. In addition, overall image of green hotel influenced by familiarity has impact on hotel guests’ future behavior intentions such as intention to visit, word of mouth, and willingness to pay premium. The results of this study will help hotel industry practitioners to understand why hotel guests’ familiarity with green hotel is important and necessary to build favorable overall images of hotels with green practices." @default.
- W2611937941 created "2017-05-12" @default.
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- W2611937941 date "2017-03-01" @default.
- W2611937941 modified "2023-09-28" @default.
- W2611937941 title "The Effect of Familiarity with Green Hotel on Overall Image, and Behavioral Intentions" @default.
- W2611937941 hasPublicationYear "2017" @default.
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