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- W2612615406 abstract "Purpose – Facebook is a popular platform that facilitates learning activities at universities. The Facebook has become an essential part of almost every university students` daily life. A Large number of students seem to get benefits from use of the Facebook by exchanging information for educational goals, making friends, and other activities. This paper aims to analyse and measures various aspects of a Facebook usage: Facebook intensity, Facebook use for social information seeking, Facebook use for connectivity/identity and hindrances in using Facebook by the students. Design/methodology/approach – It is a survey. Data were collected through questionnaire method. Copies of the questionnaire were distributed to 86% of population i.e. 137 out of 160 Post graduate students in their class rooms with the permission and assistance of their lecturers. 4 students submitted incomplete questionnaires and 6 students were not using Facebook. Thus, 127 students constitute the sample of the study. The data collected were analysed using frequency, simple percentage and Weighted Arithmetic Mean. Findings – This study showed that eighty-two students were female and forty-five students were male. Most of the students(38.58%) are using Facebook since three-four years. A half of the respondents preferred using facebook only at night. The study also exhibited that most of the students are using Facebook to get social awareness and to keep in touch with old friends. Practical implications – This study was conducted on a single group and in a certain academic institution namely Alagappa University. Therefore findings and conclusions may not be applicable and reasonable to be generalized for all the groups i.e. research scholars and faculty members. Originality/value – This study is the first one of its kind in Alagappa University, Karaikudi conducted about the usage of Facebook by post graduate students to scrutinize and investigate more specific information about Facebook usage." @default.
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- W2612615406 date "2016-11-01" @default.
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- W2612615406 title "Why do students use Facebook" @default.
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