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- W2612755437 abstract "At present, counterfeit products have become a big business of which its production, distribution, and consumption are increasing constantly. It is a global problem affecting a wide range of economic systems. Although there are several legal measures against the violation of copyrighted work and intellectual property right, counterfeit product consumption is still growing. From the review of literature, important variables that influence attitudes and intention to purchase counterfeit products are a) personality factors including value consciousness, novelty seeking, integrity, personal gratification, and status consumption; and b) social factors including information susceptibility and normative susceptibility. Most of the studies also show that attitude is the most important variable in predicting consumers’ intention to purchase counterfeit products. ปจจยทมอทธพลตอทศนคตและความตงใจซอสนคาเลยนแบบ: การทบทวนวรรณกรรม สนคาเลยนแบบเปนธรกจขนาดใหญทมแนวโนมเพมขนระดบสงทงการผลต การจดจำหนาย และการบรโภคทำใหสนคาเลยนแบบเปนปญหาสำคญทสงผลกระทบตอระบบเศรษฐกจทวโลก และแมจะมความพยายามปกปองผลตภณฑและทรพยสนทางปญญาจากการปลอมแปลง รวมถงการออกกฎหมายจากภาครฐเพอลดการละเมดลขสทธ แตปญหาการบรโภคสนคาเลยน-แบบของผบรโภคกลบเพมจำนวนมากขน ซงจากการทบทวนวรรณกรรมพบวา ปจจยลกษณะเฉพาะบคคลดานการตระหนกถงความคมคา การแสวงหาความแปลกใหม การยดมนในความชอบธรรม ความพงพอใจสวนบคคล และการบรโภคเพอสถานภาพรวมถงปจจยทางสงคมคอ การคลอยตามขอมลจากกลมอางอง และการซอสนคาตามบรรทดฐานของสงคม เปนตวแปรทมอทธพลตอทศนคตและความตงใจซอสนคาเลยนแบบ ทงนงานวจยสวนใหญพบวา ทศนคตเปนตวแปรสำคญในการทำนายความตงใจซอสนคาเลยนแบบของผบรโภค" @default.
- W2612755437 created "2017-05-19" @default.
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- W2612755437 date "2015-01-01" @default.
- W2612755437 modified "2023-09-26" @default.
- W2612755437 title "Factors Influencing Attitudes and Intention to Purchase Counterfeit Products: Literature Review" @default.
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