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- W2613423308 abstract "This article seeks to establish what factors predispose some consumers to non-consciously fall for palatable food choices. To achieve this, 1) a qualitative exploration of food meanings possessed by (non)dieting consumers (N =20) and 2) a grocery shopping-prime experiment (N =197) are conducted. Dieting consumers appear to have a more hedonic food-orientation, feel guiltier towards eating, struggle more with resistance of temptation, express less skepticism towards marketing actions, possess a narrower health control focus and appreciate less the role of food in life happiness. Thus, they are more easily prey to many implicit food cues in supermarkets." @default.
- W2613423308 created "2017-05-19" @default.
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- W2613423308 date "2018-03-01" @default.
- W2613423308 modified "2023-09-26" @default.
- W2613423308 title "Dieting, priming, food meanings and (un)healthy choices: When shoppers fall for pleasure" @default.
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- W2613423308 doi "https://doi.org/10.1016/j.jretconser.2017.05.001" @default.
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