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- W2613803812 abstract "In the last few years we have witnessed the advent of many businesses dedicated to offering zero-price services in exchange for advertising revenues and data.1 Striking examples of this – at least, in terms of their popularity and revenues – are digital platforms such as Google Search, Facebook and Yelp. Like ‘old’ media companies, firstly these platforms gather together two distinct groups of purchasers: users, who are interested in platforms’ services, and advertisers, who are interested in users’ attention.2 Secondly, they employ two-sided business models to exploit the indirect network effects existing between users and advertisers and cross-finance distinct services: on the one side they offer free services to attract as many users as possible, while on the other side the platforms ask advertisers to pay for the many ‘eyeballs’ that will see the commercials on their websites.3 Furthermore, because of the ‘new’ digital technologies these platforms collect, store, and analyse huge amounts of users’ data, whether voluntarily granted, tracked via cookies or inferred via analytics.4 In particular, they may sell some datasets to data brokers5 or they may use their big data in-house to develop more accurate algorithms, tailor advertising, and offer personalised services and prices. Hence, it is no wonder that user data are now conceptualised as the currency for the many services and products that users find on the internet at zero-price.6 As has been clearly stated, ‘profit maximising firms do not provide products for free unless it helps them make money somewhere else’.7" @default.
- W2613803812 created "2017-05-19" @default.
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- W2613803812 date "2017-05-10" @default.
- W2613803812 modified "2023-10-16" @default.
- W2613803812 title "Data Protection in Attention Markets: Protecting Privacy through Competition?" @default.
- W2613803812 doi "https://doi.org/10.1093/jeclap/lpx037" @default.
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