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- W2614261943 abstract "Advertising effectiveness has typically been measured by using regression analysis, or by employing various forms of controlled experiments. In this paper we propose a model by using game theory, a two competitors non-zero sum game model to assist a group of cellular companies in their expenses policy to uplift the profits and share in the market. Various limitations and assumptions are involved in the model; it was assumed that each company of the group provides the same facilities. Also assumed is inflexible demand in such a manner that both groups have identical cost and connection price structure. Even so, this model will help as a basic tool for more complicated models." @default.
- W2614261943 created "2017-05-26" @default.
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- W2614261943 date "2007-06-30" @default.
- W2614261943 modified "2023-09-24" @default.
- W2614261943 title "BUDGETING IN ADVERTISING, A GAME THEORETIC MODEL" @default.
- W2614261943 doi "https://doi.org/10.25211/jeas.v26i1.190" @default.
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