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- W2615233753 abstract "Ambush marketing is a multi-legged creature. It occurs whenever a marketer attempts to use an event to promote his brand without incurring the usual sponsorship costs. It can happen when a marketer implies that it is the sponsor of an event, without having paid the rather hefty fees that official sponsors pay. It can also happen when a marketer uses the event as a marketing opportunity - for example, if it places advertising around the stadium or refers to the event in advertising without actually saying that it is a sponsor." @default.
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- W2615233753 date "2008-06-01" @default.
- W2615233753 modified "2023-09-23" @default.
- W2615233753 title "Ambushed by a ticket? : intellectual property / marketing law" @default.
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