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- W2615470319 abstract "The article is an attempt to systematize and describe ways to reach out with the marketing message to children through games. Based on a review of the literature, the attempts to organize forms of advertising in digital games (advergaming) were made. The paper also tries to identify the research areas arising from the use of these advertising activities for a specific subsegment of the market of young consumers – children." @default.
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- W2615470319 date "2016-01-01" @default.
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- W2615470319 title "Advertising in digital games targeted to children" @default.
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- W2615470319 doi "https://doi.org/10.18276/miz.2016.46-11" @default.
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