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- W2615674296 abstract ". The aim of this research is to investigate the relationship between the elements of trust, risk, perceived usefulness, and ease of use and their impact on consumer behavior in the intention of use of mobile commerce services for online ticketing. A research model with five hypotheses was developed for this research. Conducting this research is important in term off to understand the relationship of trust and risk in order to understand people behavior in using mobile commerce. Research model and hypotheses was validated using online questionnaire that distrubed in social media. 110 questionnaire was obtained from the survey and 95 validated questionnaire then use for next analysis. Partial Smart Square (PLS) was used for data analyisis using Smart PLS V2. This study reveals that perceived usefulness and ease of use has significant effect for people behavior in using mobile application for purchase online ticketing, this research also identified that trust has relationship with risk element. However, this research did not found any significant relationship between risk and people behavior in using mobile application." @default.
- W2615674296 created "2017-05-26" @default.
- W2615674296 creator A5069137220 @default.
- W2615674296 date "2017-01-01" @default.
- W2615674296 modified "2023-10-14" @default.
- W2615674296 title "Analisis Perilaku User pada Pemanfaatan Layanan Pemesanan Tiket Online pada Aplikasi Mobile (Prespektif Kepercayaan dan Resiko oleh Konsumen)" @default.
- W2615674296 doi "https://doi.org/10.12695/jmt.2017.16.1.5" @default.
- W2615674296 hasPublicationYear "2017" @default.
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