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- W2616095431 abstract "Customer satisfaction with the best quality of service, need based, customized, innovative and competitive products is the key for the insurers to succeed in the cut throat competition. Agents play a vital role in customer satisfaction by providing quality service to the customers at ground level in life insurance industry. They are one of the important sources for the people to get informed about life insurance. Agents have direct contact with the customers and many services related to the transaction between the insurer and policyholders are performed through agents. Therefore, satisfaction level of respondents about the service provided by agents of LIC is assessed. Keeping this in view, the topic under study has made an attempt to find out the level of satisfaction on the services rendered by the agents of LIC using sixteen parameters. A structured scheduled was prepared to collect primary data from 2500 samples. Percentage, mean, SD and ranks were used for analysis. The research revealed that the agents of LIC are not on their feet to help the policyholders and there is change in the behavior of the agents after selling a life policy." @default.
- W2616095431 created "2017-05-26" @default.
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- W2616095431 date "2014-01-01" @default.
- W2616095431 modified "2023-09-25" @default.
- W2616095431 title "Customer Satisfaction towards LIC Agents in Kolhapur District" @default.
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