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- W2616903552 abstract "Purpose and subject of research The aim of the article is to create a conception of modelling of informative business marketing-oriented enterprise management, which allows gross revenue of informative business enterprise maximizate during all informative product life cycle. Research methodology Used the methodology of the informative business marketing-oriented enterprise management. Value results The main problem to be solved is to analysis of approaches to methodology of the informative business marketing-oriented enterprise management the complex of marketing-oriented models, which engulfs the complete cycle of marketing’s measures, and can be presented as modeling informative business marketing-oriented enterprise management conception. Conclusions The paper is constructed and studied a conception of modelling of informative business marketing-oriented enterprise management." @default.
- W2616903552 created "2017-06-05" @default.
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- W2616903552 date "2012-01-01" @default.
- W2616903552 modified "2023-09-24" @default.
- W2616903552 title "The concept of marketing-oriented modeling of business management in the information business" @default.
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