FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2617596313> ?p ?o ?g. }

• W2617596313 abstract "This study is about developing an effective marketing strategy for the trade development department in building a long-term relationship with their retail channel. Building on the theories of relationship marketing (RM) and empirical studies across other discipline such as business-tobusiness (B2B) marketing and organizational buying behavior, this study seeks to deepen the understanding of how effective management of a B2B relationship can gain competitive advantage for the manufacturers through value creation with their intermediaries, i.e. the retailers. Also, how RM can take on a broader and more strategic role for FMCGs when it comes to managing the relationship with trade partners. The approach taken is through discovering elements that are of high perceived value by the retail trade and their influence on relationship commitment and subsequently the behavioral intentions of the retailers. This allows the manufacturer to decide on effective resource allocation in building and maintaining a mutually beneficial partnership. A total of 123 face-to-face surveys were conducted with retailers among randomly selected set of grocery stores and coffee shops that sell cigarette, soft drinks and beer in the Klang Valley. Findings indicate that the realization of economic value positively influences commitment which also has a positive impact on behavioral intentions of retailers i.e. loyalty, cooperation, advocacy (word-of-mouth). However, does not clearly indicate that relational, product, interaction and information value has a significant impact on retailers’ commitment under the study. This suggests that retailers selling FMCG product may prefer a more transactional than a relational exchange with the manufacture and may require more investigation." @default.
• W2617596313 created "2017-06-05" @default.
• W2617596313 creator A5083013088 @default.
• W2617596313 date "2010-01-01" @default.
• W2617596313 modified "2023-09-27" @default.
• W2617596313 title "Relationship Marketing and Value Creation in a Business-to-Business Context: A Perspective of the Malaysian Retail Channel" @default.
• W2617596313 hasPublicationYear "2010" @default.
• W2617596313 type Work @default.
• W2617596313 sameAs 2617596313 @default.
• W2617596313 citedByCount "0" @default.
• W2617596313 crossrefType "journal-article" @default.
• W2617596313 hasAuthorship W2617596313A5083013088 @default.
• W2617596313 hasConcept C10138342 @default.
• W2617596313 hasConcept C119857082 @default.
• W2617596313 hasConcept C139569457 @default.
• W2617596313 hasConcept C140781008 @default.
• W2617596313 hasConcept C144133560 @default.
• W2617596313 hasConcept C146897074 @default.
• W2617596313 hasConcept C151730666 @default.
• W2617596313 hasConcept C162324750 @default.
• W2617596313 hasConcept C162853370 @default.
• W2617596313 hasConcept C17744445 @default.
• W2617596313 hasConcept C187736073 @default.
• W2617596313 hasConcept C192975520 @default.
• W2617596313 hasConcept C199539241 @default.
• W2617596313 hasConcept C2524010 @default.
• W2617596313 hasConcept C2776094799 @default.
• W2617596313 hasConcept C2776291640 @default.
• W2617596313 hasConcept C2776967331 @default.
• W2617596313 hasConcept C2778121033 @default.
• W2617596313 hasConcept C2779343474 @default.
• W2617596313 hasConcept C2780378061 @default.
• W2617596313 hasConcept C2781402841 @default.
• W2617596313 hasConcept C33923547 @default.
• W2617596313 hasConcept C41008148 @default.
• W2617596313 hasConcept C54649085 @default.
• W2617596313 hasConcept C68489960 @default.
• W2617596313 hasConcept C71750763 @default.
• W2617596313 hasConcept C86803240 @default.
• W2617596313 hasConcept C90673727 @default.
• W2617596313 hasConcept C94625758 @default.
• W2617596313 hasConcept C98147612 @default.
• W2617596313 hasConcept C98825075 @default.
• W2617596313 hasConceptScore W2617596313C10138342 @default.
• W2617596313 hasConceptScore W2617596313C119857082 @default.
• W2617596313 hasConceptScore W2617596313C139569457 @default.
• W2617596313 hasConceptScore W2617596313C140781008 @default.
• W2617596313 hasConceptScore W2617596313C144133560 @default.
• W2617596313 hasConceptScore W2617596313C146897074 @default.
• W2617596313 hasConceptScore W2617596313C151730666 @default.
• W2617596313 hasConceptScore W2617596313C162324750 @default.
• W2617596313 hasConceptScore W2617596313C162853370 @default.
• W2617596313 hasConceptScore W2617596313C17744445 @default.
• W2617596313 hasConceptScore W2617596313C187736073 @default.
• W2617596313 hasConceptScore W2617596313C192975520 @default.
• W2617596313 hasConceptScore W2617596313C199539241 @default.
• W2617596313 hasConceptScore W2617596313C2524010 @default.
• W2617596313 hasConceptScore W2617596313C2776094799 @default.
• W2617596313 hasConceptScore W2617596313C2776291640 @default.
• W2617596313 hasConceptScore W2617596313C2776967331 @default.
• W2617596313 hasConceptScore W2617596313C2778121033 @default.
• W2617596313 hasConceptScore W2617596313C2779343474 @default.
• W2617596313 hasConceptScore W2617596313C2780378061 @default.
• W2617596313 hasConceptScore W2617596313C2781402841 @default.
• W2617596313 hasConceptScore W2617596313C33923547 @default.
• W2617596313 hasConceptScore W2617596313C41008148 @default.
• W2617596313 hasConceptScore W2617596313C54649085 @default.
• W2617596313 hasConceptScore W2617596313C68489960 @default.
• W2617596313 hasConceptScore W2617596313C71750763 @default.
• W2617596313 hasConceptScore W2617596313C86803240 @default.
• W2617596313 hasConceptScore W2617596313C90673727 @default.
• W2617596313 hasConceptScore W2617596313C94625758 @default.
• W2617596313 hasConceptScore W2617596313C98147612 @default.
• W2617596313 hasConceptScore W2617596313C98825075 @default.
• W2617596313 hasLocation W26175963131 @default.
• W2617596313 hasOpenAccess W2617596313 @default.
• W2617596313 hasPrimaryLocation W26175963131 @default.
• W2617596313 hasRelatedWork W1259523302 @default.
• W2617596313 hasRelatedWork W1573869210 @default.
• W2617596313 hasRelatedWork W1819835816 @default.
• W2617596313 hasRelatedWork W1883125937 @default.
• W2617596313 hasRelatedWork W1985107138 @default.
• W2617596313 hasRelatedWork W1994240722 @default.
• W2617596313 hasRelatedWork W2085792218 @default.
• W2617596313 hasRelatedWork W2121032402 @default.
• W2617596313 hasRelatedWork W2139365781 @default.
• W2617596313 hasRelatedWork W2200541421 @default.
• W2617596313 hasRelatedWork W2228713671 @default.
• W2617596313 hasRelatedWork W2583027632 @default.
• W2617596313 hasRelatedWork W2593537256 @default.
• W2617596313 hasRelatedWork W2607032824 @default.
• W2617596313 hasRelatedWork W2607088320 @default.
• W2617596313 hasRelatedWork W3158990549 @default.
• W2617596313 hasRelatedWork W3198158908 @default.
• W2617596313 hasRelatedWork W595727121 @default.
• W2617596313 hasRelatedWork W942525449 @default.
• W2617596313 hasRelatedWork W2596714018 @default.
• W2617596313 isParatext "false" @default.
• W2617596313 isRetracted "false" @default.
• W2617596313 magId "2617596313" @default.

• next