Matches in SemOpenAlex for { <https://semopenalex.org/work/W2618829700> ?p ?o ?g. }
- W2618829700 endingPage "892" @default.
- W2618829700 startingPage "878" @default.
- W2618829700 abstract "In this commentary, we reflect on the last decade of research in the field of neuromarketing and present a schematic illustration of the basic process of a typical neuromarketing study. We then identify three critical points of interest in this illustration that have not received enough discussion in neuromarketing-relevant literature, and which we consider to be somewhat problematic. These are the dominance of event-based designs in neuromarketing, the potential of alternative modalities in neuromarketing and the current focus on reverse inference in neuromarketing. We argue that, taken together, these points have substantive implications for the development of a more reflective neuromarketing, which in turn has greater potential to make a positive impact on marketing knowledge, marketing practice and public perceptions of marketing activity in general." @default.
- W2618829700 created "2017-06-05" @default.
- W2618829700 creator A5012605567 @default.
- W2618829700 creator A5020772870 @default.
- W2618829700 creator A5062085210 @default.
- W2618829700 creator A5062588103 @default.
- W2618829700 date "2017-05-31" @default.
- W2618829700 modified "2023-10-01" @default.
- W2618829700 title "This is your brain on neuromarketing: reflections on a decade of research" @default.
- W2618829700 cites W1964138605 @default.
- W2618829700 cites W1965094189 @default.
- W2618829700 cites W1969279788 @default.
- W2618829700 cites W1973573654 @default.
- W2618829700 cites W1988244341 @default.
- W2618829700 cites W1997061718 @default.
- W2618829700 cites W2000292897 @default.
- W2618829700 cites W2003739479 @default.
- W2618829700 cites W2033935076 @default.
- W2618829700 cites W2034737554 @default.
- W2618829700 cites W2038847310 @default.
- W2618829700 cites W2046058025 @default.
- W2618829700 cites W2050346373 @default.
- W2618829700 cites W2056625349 @default.
- W2618829700 cites W2062356092 @default.
- W2618829700 cites W2069010588 @default.
- W2618829700 cites W2072522618 @default.
- W2618829700 cites W2083056935 @default.
- W2618829700 cites W2084272223 @default.
- W2618829700 cites W2093972428 @default.
- W2618829700 cites W2103388697 @default.
- W2618829700 cites W2105220251 @default.
- W2618829700 cites W2105824687 @default.
- W2618829700 cites W2111582117 @default.
- W2618829700 cites W2128906604 @default.
- W2618829700 cites W2133091321 @default.
- W2618829700 cites W2134305330 @default.
- W2618829700 cites W2140802347 @default.
- W2618829700 cites W2141631400 @default.
- W2618829700 cites W2142639162 @default.
- W2618829700 cites W2148093750 @default.
- W2618829700 cites W2151433332 @default.
- W2618829700 cites W2151692842 @default.
- W2618829700 cites W2154021796 @default.
- W2618829700 cites W2154471387 @default.
- W2618829700 cites W2158891432 @default.
- W2618829700 cites W2160453617 @default.
- W2618829700 cites W2161561996 @default.
- W2618829700 cites W2162381025 @default.
- W2618829700 cites W2163244863 @default.
- W2618829700 cites W2190607905 @default.
- W2618829700 cites W2259324547 @default.
- W2618829700 cites W2292362217 @default.
- W2618829700 cites W2537496674 @default.
- W2618829700 cites W2582765572 @default.
- W2618829700 cites W2584337196 @default.
- W2618829700 cites W2604314728 @default.
- W2618829700 cites W3121238485 @default.
- W2618829700 cites W3124837381 @default.
- W2618829700 cites W51610191 @default.
- W2618829700 cites W657363873 @default.
- W2618829700 doi "https://doi.org/10.1080/0267257x.2017.1327249" @default.
- W2618829700 hasPublicationYear "2017" @default.
- W2618829700 type Work @default.
- W2618829700 sameAs 2618829700 @default.
- W2618829700 citedByCount "47" @default.
- W2618829700 countsByYear W26188297002017 @default.
- W2618829700 countsByYear W26188297002018 @default.
- W2618829700 countsByYear W26188297002019 @default.
- W2618829700 countsByYear W26188297002020 @default.
- W2618829700 countsByYear W26188297002021 @default.
- W2618829700 countsByYear W26188297002022 @default.
- W2618829700 countsByYear W26188297002023 @default.
- W2618829700 crossrefType "journal-article" @default.
- W2618829700 hasAuthorship W2618829700A5012605567 @default.
- W2618829700 hasAuthorship W2618829700A5020772870 @default.
- W2618829700 hasAuthorship W2618829700A5062085210 @default.
- W2618829700 hasAuthorship W2618829700A5062588103 @default.
- W2618829700 hasBestOaLocation W26188297002 @default.
- W2618829700 hasConcept C104317684 @default.
- W2618829700 hasConcept C111919701 @default.
- W2618829700 hasConcept C120665830 @default.
- W2618829700 hasConcept C121332964 @default.
- W2618829700 hasConcept C144024400 @default.
- W2618829700 hasConcept C144133560 @default.
- W2618829700 hasConcept C151913843 @default.
- W2618829700 hasConcept C15744967 @default.
- W2618829700 hasConcept C162853370 @default.
- W2618829700 hasConcept C169760540 @default.
- W2618829700 hasConcept C180747234 @default.
- W2618829700 hasConcept C185592680 @default.
- W2618829700 hasConcept C188660851 @default.
- W2618829700 hasConcept C192209626 @default.
- W2618829700 hasConcept C2522767166 @default.
- W2618829700 hasConcept C26760741 @default.
- W2618829700 hasConcept C2779903281 @default.
- W2618829700 hasConcept C2781183061 @default.
- W2618829700 hasConcept C36289849 @default.
- W2618829700 hasConcept C41008148 @default.