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- W2619420596 abstract "A common problem encountered in Web design is how to arrange the homepage links of a Website. Previous empirical studies have not complete systematic guidelines to resolve this problem. This paper uses a random-utility theory for studying visitors’ choice behaviors to prioritize the links on a homepage. We propose a total of three multiple-choice demand models and apply them to clickstream data collected from an educational institute over a seven-and-a-half month period. The model with the best performance is selected as the tool for constructing a metric, utility loss. Empirical results show that the proposed metric is highly efficient for prioritizing the links on a homepage and the algorithms can also be used to study the feasibility of introducing a new function in a Website." @default.
- W2619420596 created "2017-06-05" @default.
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- W2619420596 date "2017-05-22" @default.
- W2619420596 modified "2023-10-16" @default.
- W2619420596 title "Prioritizing the Links on the Homepage: Evidence from a University Website" @default.
- W2619420596 doi "https://doi.org/10.12783/dtem/eced2017/9831" @default.
- W2619420596 hasPublicationYear "2017" @default.
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