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- W2619711609 abstract "The development, function and importance of media monitoring as an effective tool for public relations have been analyzed in this paper. A current media monitoring service concept is mainly based on news monitoring in the print and electronic media, on the basis of defining monitoring profile and with a client agreed scope of quantitative and qualitative analyses of media reports. However, the future media monitoring concept and services, to a large extent, depend on the development trend of digital technology .In fact, the level of digitalization of printed media is directly related to the structure of the media monitoring process. In addition, the revolutionary expansion of social media impacts the responsibility of companies, different organizations or individuals to more intense listening to the reactions of customers, competitors and the general public, that is . to use the services of monitoring social media. The choice of social media, as well as the tools for their monitoring, have become very complicated technically and in terms of the volume of data that should be analyzed which represents a new business challenge for media monitoring companies." @default.
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- W2619711609 date "2014-01-01" @default.
- W2619711609 modified "2023-10-04" @default.
- W2619711609 title "The media monitoring process in an environment of new media technologies" @default.
- W2619711609 doi "https://doi.org/10.5937/gfkm1406317r" @default.
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