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- W2619742828 abstract "The twenty first century age has biggest changes on marketing strategies of organizations and institutions. These changes help companies to be very competitive and sustainable in the complicated market. Rindell (2008) mentions that modern consumers survive in a world where purchase of goods and services is enormous and continuous. Success of companies already depends on the amount of information gathered with regards to the purchasing attitudes of consumers. Hess (et all, 2011) explains that companies are interested in developing strong and effective brands leading to long term and customer relationships. And it helps companies to survive." @default.
- W2619742828 created "2017-06-05" @default.
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- W2619742828 date "2017-01-01" @default.
- W2619742828 modified "2023-09-27" @default.
- W2619742828 title "Impact of a Brand on Consumer Decision Making Process" @default.
- W2619742828 doi "https://doi.org/10.2139/ssrn.2972590" @default.
- W2619742828 hasPublicationYear "2017" @default.
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