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- W2620437434 abstract "Today's retail environment increasingly recognizes the importance of intangible elements which put an envelope around the product. This research tries to find out how the value created by manufacturer and relationship with retailer contributes to the establishment of customer relationship. With the paradigm shift of power from manufacturer to retailer, Manufacturers now find themselves in the position of finding new ways to remain competitive The overarching goal of this research, therefore, is to examine the importance of understanding the order fulfillment needs and expectations of their retailers and to establish the value-added role that operations management plays in developing retailer loyalty. The purpose of this study is to find out the effect of supply chain management practices, which impact retailer perception to carry manufacturer brand. This paper identifies the theoretical model in the service quality paradigm and looked at the variables that should influence retailer purchasing decisions. This paper deals with value created by the manufacturer's relationship with the retailer that contributes to the establishment of consumer relationships. Sample surveys of six major organized Retailers in consumer durables are conducted to obtain their views .Likert rating scale and Semantic scale were used in questionnaire. Chi-square and percentage analysis are used to analyze the data. It is found that Manufacturers that establish successful order fulfillment service can affect retailer's loyalty." @default.
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- W2620437434 date "2014-12-01" @default.
- W2620437434 modified "2023-09-23" @default.
- W2620437434 title "The Study of Manufacturer-Retailer Relationship in Supply Chain Network of Consumer Durable Industry" @default.
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