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- W2620551054 abstract "A marketing communications plan (Mar-Com Plan) is proposed for ABSEL to increase participation at its annual meetings and attract more non-conference members. A description of ABSEL and its target markets are presented along with responses from a membership survey administered in 2009. Data on conference attendance and distance travelled to conferences provide additional background and rationale for the recommended plan. A detailed schedule of communication pieces (e-mails and newsletters), their purpose, and intended target audiences is presented along with a suggested timeline." @default.
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- W2620551054 date "2014-01-09" @default.
- W2620551054 modified "2023-09-24" @default.
- W2620551054 title "ABSEL Marketing Communications Plan" @default.
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