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- W2620783612 abstract "Employing an experiment study (N = 256), this study examines how individuals ethical orientation (deontology vs. consequentialism) and CSR message frame (normative vs. strategic) influence corporate hypocrisy perception and negative communication intentions toward a given company. Findings demonstrate that deontological ethical orientation and strategic CSR frame induce stronger corporate hypocrisy perception and negative communication intention than do consequential ethical orientation and normative CSR frame. In addition, deontological ethical orientation moderated the effects of CSR frames on negative communication intention toward the company. Implications for both public relations scholarship and practices are discussed." @default.
- W2620783612 created "2017-06-09" @default.
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- W2620783612 date "2017-11-01" @default.
- W2620783612 modified "2023-10-11" @default.
- W2620783612 title "Does ethical orientation matter? Determinants of public reaction to CSR communication" @default.
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- W2620783612 doi "https://doi.org/10.1016/j.pubrev.2017.05.001" @default.
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