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- W2621591622 abstract "espanolEl objetivo de esta investigacion fue proponer y probar un modelo de relaciones entre dimensiones de la calidad percibida y constructos endogenos (satisfaccion, aprendizaje efectivo y recomendacion), de acuerdo con la percepcion de los visitantes de un museo. El estudio tuvo dos fases, la primera fue exploratoria y cualitativa y la segunda fue cuantitativa y descriptiva. La encuesta se llevo a cabo en el museo llamado Centro de Conocimiento de la UFMG, situado en la plaza del Circuito Cultural Libertad de Belo Horizonte, Minas Gerais, Brasil. Los resultados mostraron que las motivaciones de los encuestados que visitan el museo incluyo la recomendacion hecha por personas cercanas, la busqueda de experiencias nuevas y diferentes, el aprendizaje, el deseo de conocer la cultura local, el escapismo y el turismo. Ademas, se encontraron relaciones significativas entre la calidad percibida y todos los constructos resultantes estudiados EnglishExperiential Museum Model: The Visitors’ Perspective. The aim of this research was to propose and test a model of relationships among the dimensions of perceived quality and the endogenous constructs (satisfaction, effective learning and recommendation) according to museum visitors’ perception. The research has two phases, the first was qualitative and exploratory and the second was quantitative and descriptive. The survey was conducted at a museum called the Espaco do Conhecimento UFMG , located in the Circuito Cultural Praca da Liberdade, Belo Horizonte, Minas Gerais, Brazil. The results showed that the visitors’s motivations to visit the museum included the recommendation done by close people, searching for new and different experiences, learning, knowing the local culture, escapism, and tourism. In addition, the research found significant relationships between perceived quality and all the resulting constructs studied" @default.
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- W2621591622 date "2016-10-01" @default.
- W2621591622 modified "2023-09-24" @default.
- W2621591622 title "El modelo de experiencias aplicado a un museo: La perspectiva de los visitantes" @default.
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