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- W2622439681 abstract "The case study in this research is the Brisbane Media Map web site; a collaboration to produce an online directory of the Brisbane area’s media and communications industry and services. The Brisbane Media Map (BMM) is a response to two related policy problems in the media and communications sector of the creative industries. The first problem arises from shifts in tertiary education policy in a knowledge economy environment: How can curriculum and learning design successfully prepare students for work in the rapidly-evolving media and communications sector? The second problem relates to the visibility and development of the creative industries sector: What are the industry development requirements for small to medium media companies and how can these companies be made more visible to policymakers and funding allocators, as well as to industry members themselves? The response to these research questions included the development of the Brisbane Media Map website – a directory of media firms in and around Brisbane. The project included curriculum innovation in the form of student research projects that helped students investigate and familiarise themselves with the industry players, as well as assist in the population of the directory. The project also assisted in making connections between media firms and increasing public awareness of the rich media and communications sector in the region. The success of the project is evident in the strong participation of the students and the industry in populating the site and the continued use of the site. Statistics show that almost 50 000 visitors have been to the site. The success and leaderships shown in this project is evident in the project being replicated in Melbourne and Malmo, Sweden. These sites used the system and creative work from the Brisbane site as their basis and populated with local content. The scholarly work on this project has been published in several journal and conference papers by the investigators and their partners in other Universities." @default.
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- W2622439681 date "2007-01-01" @default.
- W2622439681 modified "2023-09-27" @default.
- W2622439681 title "Brisbane Media Map" @default.
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