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- W2623266917 abstract "The purpose of this strategic planning exercise is to enable the participants to integrate what they have learned in the workshop and apply it to a specific planning situation. A case study of an on-going campaign in Turkey is used. The focus of the exercise is on the process of strategic planning. It will test participants ability to critically analyze data and formulate a plan based on this analysis. Moreover the exercise involves planning the second phase of the family planning campaign in Turkey. Background information data on the evaluation of the first phase and data for audience selection and analysis are provided. In addition qualitative data to assist message formulation and pretesting are provided. The communication design worksheets contain the strategic planning framework and include the following: 1) outline of communication project design; 2) communication design matrix; 3) preparing communication objectives; 4) the communication process as a hierarchy of effects; 5) approaches to communication and change; 6) channels of communication; and 7) communication project evaluation plan. The exercise includes audience analysis and selection setting communication objectives message design management implementation and evaluation plans. Lastly the exercise includes a subsection on analysis of pretest findings." @default.
- W2623266917 created "2017-06-15" @default.
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- W2623266917 date "1991-01-01" @default.
- W2623266917 modified "2023-09-28" @default.
- W2623266917 title "Strategic planning exercise Turkey." @default.
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