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- W2625392285 abstract "The distribution of sports content is changing in the United States and around the world. As televisionevolves and new distribution channels are created, sports organizations like the NFL, NBA, MLB, andNHL are being forced to share content amongst linear and digital platforms to maintain audience growth.For non-mainstream organizations like NASCAR (stock car racing) and IndyCar (open-wheel racing), theneed to modernize distribution in the 21st century is even more critical for survival in a very crowded,cluttered sports landscape. This thesis project is a historical descriptive analysis of the past, present, andfuture distribution methods of NASCAR and IndyCar content. Using medium theory as a guidingprinciple, the contents of this project primarily focus on two areas ¾ television distribution and web,digital, and social media distribution. An extensive look at NASCAR and IndyCar’s historical position onnetwork and cable television is included in this thesis as well as a comprehensive overview of bothorganizations’ use of new media in reaching newer, predominately younger audiences.Lastly, this research project takes a critical look at postings from official NASCAR and IndyCar socialmedia accounts during the weeks of the 2016 Daytona 500 and Indianapolis 500 to determine techniquesof both sanctioning bodies in modernizing and leveraging content. The collective goal of this historicalanalysis is to determine which motorsports organization is best positioned within this transitional state ofsports media as well to explain why NASCAR and IndyCar are currently positioned where they are interms of American sports culture." @default.
- W2625392285 created "2017-06-23" @default.
- W2625392285 creator A5047333453 @default.
- W2625392285 date "2017-05-06" @default.
- W2625392285 modified "2023-09-27" @default.
- W2625392285 title "Inside groove : a historical descriptive analysis of NASCAR and IndyCar's standing within sports media" @default.
- W2625392285 hasPublicationYear "2017" @default.
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