FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2625646583> ?p ?o ?g. }

• W2625646583 abstract "Positive Travels is an online company that organises trips for business companies and for people who want to go on a holiday for leisure purposes. It was developed from its parent company Positive Business Events. Positive Travels offers trips with different themes and trips are mostly tailor-made.Positive Travels is a new company and it faces many competitors in the market who offer the same product. This means that it has to show what makes them different and show originality so that they can face the competition. The company also has no specific customer group and that is why it targets a broad group of people. This is another challenge in a very competitive market and has inspired the main question for this final project, which is what strategy must Positive Travels apply to be more profitable?Through desk research and field research a market description as well as an internal and external analysis were made. The market description showed that Positive Travels has a broad target group consisting of the business market and the private market. The business market wants tailor-made trips and claim the costs at their company whereas the private market wants relaxing trips with some activities.The internal analysis showed that the fact that Positive Travels is associated with other ventures is its strength; its weaknesses are that it lacks employees with specific knowledge of the travel industry and there is an absence of a clearly defined target group.In the external analysis the DESTEP analysis displayed that the Internet is rapidly growing and social media and smartphones are becoming more popular. The five forces of Porter showed that it is a difficult time for travel agencies and that customers prefer booking a vacation by themselves. In the competitor analysis it became clear that Positive Travels has more chances in the travel industry if it competes with incentive travel agencies rather than travel agencies in the private market.From the field research that was conducted with business and private customers it was clear that respondents wanted to see the website improve and wanted to know what distinguishes Positive Travels from other travel organisations.What strategy must Positive Travels apply to be more profitable? Maria Jose dos ReisAcademy of European Studies & Communication ManagementFrom the confrontation analysis it became clear that the company should focus on the business market because it has more chances in that market. The marketing mix showed that Positive Travels should promote the company in more ways than only social media and it needs to hire more people to solely focus on Positive Travels.The analyses and field research resulted in recommending Positive Travels to focus on the business market. In this way the company has a better chance of being more profitable in the near future by competing with incentive agencies." @default.
• W2625646583 created "2017-06-23" @default.
• W2625646583 creator A5082545957 @default.
• W2625646583 date "2014-01-01" @default.
• W2625646583 modified "2023-09-27" @default.
• W2625646583 title "What strategy must Positive Travels apply to be more profitable" @default.
• W2625646583 hasPublicationYear "2014" @default.
• W2625646583 type Work @default.
• W2625646583 sameAs 2625646583 @default.
• W2625646583 citedByCount "0" @default.
• W2625646583 crossrefType "journal-article" @default.
• W2625646583 hasAuthorship W2625646583A5082545957 @default.
• W2625646583 hasConcept C127413603 @default.
• W2625646583 hasConcept C127576917 @default.
• W2625646583 hasConcept C144024400 @default.
• W2625646583 hasConcept C144133560 @default.
• W2625646583 hasConcept C157085824 @default.
• W2625646583 hasConcept C16051113 @default.
• W2625646583 hasConcept C162853370 @default.
• W2625646583 hasConcept C179036041 @default.
• W2625646583 hasConcept C18903297 @default.
• W2625646583 hasConcept C190248442 @default.
• W2625646583 hasConcept C22212356 @default.
• W2625646583 hasConcept C2524010 @default.
• W2625646583 hasConcept C2776545233 @default.
• W2625646583 hasConcept C2776950860 @default.
• W2625646583 hasConcept C33923547 @default.
• W2625646583 hasConcept C36289849 @default.
• W2625646583 hasConcept C78519656 @default.
• W2625646583 hasConcept C86803240 @default.
• W2625646583 hasConcept C90673727 @default.
• W2625646583 hasConcept C91306197 @default.
• W2625646583 hasConceptScore W2625646583C127413603 @default.
• W2625646583 hasConceptScore W2625646583C127576917 @default.
• W2625646583 hasConceptScore W2625646583C144024400 @default.
• W2625646583 hasConceptScore W2625646583C144133560 @default.
• W2625646583 hasConceptScore W2625646583C157085824 @default.
• W2625646583 hasConceptScore W2625646583C16051113 @default.
• W2625646583 hasConceptScore W2625646583C162853370 @default.
• W2625646583 hasConceptScore W2625646583C179036041 @default.
• W2625646583 hasConceptScore W2625646583C18903297 @default.
• W2625646583 hasConceptScore W2625646583C190248442 @default.
• W2625646583 hasConceptScore W2625646583C22212356 @default.
• W2625646583 hasConceptScore W2625646583C2524010 @default.
• W2625646583 hasConceptScore W2625646583C2776545233 @default.
• W2625646583 hasConceptScore W2625646583C2776950860 @default.
• W2625646583 hasConceptScore W2625646583C33923547 @default.
• W2625646583 hasConceptScore W2625646583C36289849 @default.
• W2625646583 hasConceptScore W2625646583C78519656 @default.
• W2625646583 hasConceptScore W2625646583C86803240 @default.
• W2625646583 hasConceptScore W2625646583C90673727 @default.
• W2625646583 hasConceptScore W2625646583C91306197 @default.
• W2625646583 hasLocation W26256465831 @default.
• W2625646583 hasOpenAccess W2625646583 @default.
• W2625646583 hasPrimaryLocation W26256465831 @default.
• W2625646583 hasRelatedWork W1505095294 @default.
• W2625646583 hasRelatedWork W1548415374 @default.
• W2625646583 hasRelatedWork W1573062663 @default.
• W2625646583 hasRelatedWork W192348523 @default.
• W2625646583 hasRelatedWork W2069360424 @default.
• W2625646583 hasRelatedWork W2247104176 @default.
• W2625646583 hasRelatedWork W22575229 @default.
• W2625646583 hasRelatedWork W2477049499 @default.
• W2625646583 hasRelatedWork W2518084663 @default.
• W2625646583 hasRelatedWork W2598383059 @default.
• W2625646583 hasRelatedWork W2614031174 @default.
• W2625646583 hasRelatedWork W27047235 @default.
• W2625646583 hasRelatedWork W2771779310 @default.
• W2625646583 hasRelatedWork W2851959339 @default.
• W2625646583 hasRelatedWork W2903845306 @default.
• W2625646583 hasRelatedWork W3005270941 @default.
• W2625646583 hasRelatedWork W3034813054 @default.
• W2625646583 hasRelatedWork W3169988549 @default.
• W2625646583 hasRelatedWork W3189531464 @default.
• W2625646583 hasRelatedWork W3123311398 @default.
• W2625646583 isParatext "false" @default.
• W2625646583 isRetracted "false" @default.
• W2625646583 magId "2625646583" @default.
• W2625646583 workType "article" @default.