Matches in SemOpenAlex for { <https://semopenalex.org/work/W2625921013> ?p ?o ?g. }
Showing items 1 to 98 of
98
with 100 items per page.
- W2625921013 endingPage "126" @default.
- W2625921013 startingPage "106" @default.
- W2625921013 abstract "ABSTRACTThis research provides a segmentation of reward program members based on perceptions of fairness (POF) and program benefits. The Theory of Justice provides a theoretical foundation to investigate POF for reward programs. Cluster analysis was used to classify 1108 members of a casino reward program on POF (value and communication-based) and importance of benefits (monetary, nonmonetary, and travel-related). The optimal solution produced three clusters in a two-dimensional benefit–fairness taxonomy, which was validated using recommended procedures. “Faithful” members are high in POF and importance of travel-related benefits, “Justice-seekers” are low in POF but consider all benefit types important. “Money-oriented” members” are high in POF and high in importance of monetary benefits. We profiled the loyalty and gambling behaviors of the clusters and examined demographic differences. Each cluster contains meaningful and distinct characteristics that can guide marketing strategies and predict loyalty ..." @default.
- W2625921013 created "2017-06-23" @default.
- W2625921013 creator A5031888343 @default.
- W2625921013 creator A5046944965 @default.
- W2625921013 creator A5090258769 @default.
- W2625921013 date "2017-06-14" @default.
- W2625921013 modified "2023-09-23" @default.
- W2625921013 title "Evaluation of Reward Programs Based on Member Preferences and Perceptions of Fairness" @default.
- W2625921013 cites W1526126284 @default.
- W2625921013 cites W1965861536 @default.
- W2625921013 cites W1971751934 @default.
- W2625921013 cites W1971870746 @default.
- W2625921013 cites W1990885397 @default.
- W2625921013 cites W1993786206 @default.
- W2625921013 cites W1998110530 @default.
- W2625921013 cites W1998953544 @default.
- W2625921013 cites W2006399731 @default.
- W2625921013 cites W2007658434 @default.
- W2625921013 cites W2009260120 @default.
- W2625921013 cites W2009708892 @default.
- W2625921013 cites W2042164826 @default.
- W2625921013 cites W2046530498 @default.
- W2625921013 cites W2046705569 @default.
- W2625921013 cites W2048225791 @default.
- W2625921013 cites W2048321965 @default.
- W2625921013 cites W2049331192 @default.
- W2625921013 cites W2051929450 @default.
- W2625921013 cites W2053050475 @default.
- W2625921013 cites W2087070785 @default.
- W2625921013 cites W2088643632 @default.
- W2625921013 cites W2090276047 @default.
- W2625921013 cites W2096194304 @default.
- W2625921013 cites W2096584703 @default.
- W2625921013 cites W2098154817 @default.
- W2625921013 cites W2100609994 @default.
- W2625921013 cites W2133740076 @default.
- W2625921013 cites W2136388068 @default.
- W2625921013 cites W2137059008 @default.
- W2625921013 cites W2138228433 @default.
- W2625921013 cites W2144106129 @default.
- W2625921013 cites W2148086614 @default.
- W2625921013 cites W2163972238 @default.
- W2625921013 cites W2312972673 @default.
- W2625921013 cites W2327975117 @default.
- W2625921013 cites W2337578800 @default.
- W2625921013 cites W2355878300 @default.
- W2625921013 cites W2358213863 @default.
- W2625921013 cites W2491365176 @default.
- W2625921013 cites W2509237143 @default.
- W2625921013 cites W782568705 @default.
- W2625921013 cites W2035073146 @default.
- W2625921013 doi "https://doi.org/10.1080/19368623.2017.1329047" @default.
- W2625921013 hasPublicationYear "2017" @default.
- W2625921013 type Work @default.
- W2625921013 sameAs 2625921013 @default.
- W2625921013 citedByCount "5" @default.
- W2625921013 countsByYear W26259210132018 @default.
- W2625921013 countsByYear W26259210132019 @default.
- W2625921013 countsByYear W26259210132022 @default.
- W2625921013 crossrefType "journal-article" @default.
- W2625921013 hasAuthorship W2625921013A5031888343 @default.
- W2625921013 hasAuthorship W2625921013A5046944965 @default.
- W2625921013 hasAuthorship W2625921013A5090258769 @default.
- W2625921013 hasConcept C112698675 @default.
- W2625921013 hasConcept C144133560 @default.
- W2625921013 hasConcept C15744967 @default.
- W2625921013 hasConcept C162853370 @default.
- W2625921013 hasConcept C169760540 @default.
- W2625921013 hasConcept C26760741 @default.
- W2625921013 hasConcept C77805123 @default.
- W2625921013 hasConceptScore W2625921013C112698675 @default.
- W2625921013 hasConceptScore W2625921013C144133560 @default.
- W2625921013 hasConceptScore W2625921013C15744967 @default.
- W2625921013 hasConceptScore W2625921013C162853370 @default.
- W2625921013 hasConceptScore W2625921013C169760540 @default.
- W2625921013 hasConceptScore W2625921013C26760741 @default.
- W2625921013 hasConceptScore W2625921013C77805123 @default.
- W2625921013 hasIssue "1" @default.
- W2625921013 hasLocation W26259210131 @default.
- W2625921013 hasOpenAccess W2625921013 @default.
- W2625921013 hasPrimaryLocation W26259210131 @default.
- W2625921013 hasRelatedWork W1975430480 @default.
- W2625921013 hasRelatedWork W1978275257 @default.
- W2625921013 hasRelatedWork W1988185375 @default.
- W2625921013 hasRelatedWork W2024150892 @default.
- W2625921013 hasRelatedWork W2047015521 @default.
- W2625921013 hasRelatedWork W2050225516 @default.
- W2625921013 hasRelatedWork W2058343334 @default.
- W2625921013 hasRelatedWork W2748952813 @default.
- W2625921013 hasRelatedWork W2899084033 @default.
- W2625921013 hasRelatedWork W4238816758 @default.
- W2625921013 hasVolume "27" @default.
- W2625921013 isParatext "false" @default.
- W2625921013 isRetracted "false" @default.
- W2625921013 magId "2625921013" @default.
- W2625921013 workType "article" @default.