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- W2626232013 abstract "The organizational managers seek to align their strategies in order to keep their business in the competitive environment. This qualitative research is based on the Theory of Planned Behavior and on the concepts of innovation and other co-related ones required. The expectation of this task is to interpret the client's perception as a driver for the innovation required in the operating system of supermarkets at the municipality of Porto Velho, capital of Rondonia State, Brazil. It has as main objective to develop a valid methodology to monitoring the change required in the face of the behavior of the consumer. For this, it has as specific objectives: Identify the elements of innovation that may promote changes in the behavior of the consumer (1), describe the perceived innovations by the consumers at the organizations socially and environmentally responsible (2), and develop a methodology to diagnose the organizational innovation (3).It was adopted the Case Study Method, with bibliographic research procedure, focus group, questionnaires, data tabulation, analysis and critique of the content obtained and preparation of the results. As an additional instrument, it was used the Table Likert in the measurement of five options, in order to understand the satisfaction of the respondent. The research shows that supermarkets satisfy the pre-purchase, purchase and consumption elements, but the organization has to focus on four elements to improve its performance; when considering these elements in front of the strategic functional activities, it is possible to identify the challenges of innovation focused on the excellence of the organization's operating system; the methodology proposes the performing of diagnostic that may drive the processes that of innovation in favour of the strategic and efficient performance of the organizations dedicated to the customer. It is expected to recognize the consumer's perception and, based on these parameters, guide the processes of innovation strategically. This study is a contribution to organizations that seek competitive advantage through the continuous innovation focused on the customer." @default.
- W2626232013 created "2017-06-23" @default.
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- W2626232013 date "2015-11-23" @default.
- W2626232013 modified "2023-09-24" @default.
- W2626232013 title "Implementing New Business Models for Sustainable Societies: One Methodological Proposition" @default.
- W2626232013 doi "https://doi.org/10.18797/caasr/iccmp/2015/11/27/06" @default.
- W2626232013 hasPublicationYear "2015" @default.
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