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• W2626505979 endingPage "70" @default.
• W2626505979 startingPage "47" @default.
• W2626505979 abstract "In the Internet of Things (IoT) consumer products like coffee machines and smoke detectors are connected with the Internet, which effectively expands the Internet to the physical world. Such products have the ability to collect and share data from the user’s environment and, thus, their broad emergence will affect well-established concepts presented in the extant marketing literature. In order to provide a distinct contribution, we focus on customer relationship management, product life cycle management, as well as business model development and discuss implications of the enhanced capabilities of IoT products in these fields. By means of an extensive analysis of current developments in theory and practice, we systematically deduce ten research propositions. The paper concludes with a synthesis of findings and an outlook to promising directions for further research in IoT-oriented marketing management." @default.
• W2626505979 created "2017-06-23" @default.
• W2626505979 creator A5011958240 @default.
• W2626505979 creator A5087334039 @default.
• W2626505979 date "2017-01-01" @default.
• W2626505979 modified "2023-10-02" @default.
• W2626505979 title "Marketing Management for Consumer Products in the Era of the Internet of Things" @default.
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