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W2634175572 abstract "The aim of this conceptual paper is to present a selection of the factors affecting purchase of private label products in grocery, integrating the existing literature about private label and purchase motivations. The factors have been chosen by the prevailing literature and by retailers’ experiences synthesized by different secondary data sources. Each of the 13 factors is contextualized to private label products, generating some questions about consumer perceptions and preferences, which represent the core of a research in progress regarding the Spanish, German and Italian market experiences." @default.
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W2634175572 date "2017-01-01" @default.
W2634175572 modified "2023-09-27" @default.
W2634175572 title "Selecting Factors Affecting the Purchase of Private Label Products" @default.
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W2634175572 doi "https://doi.org/10.1007/978-3-319-59701-0_13" @default.
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