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• W2638823 abstract "Abstract: Amish tourism has been characterized as a search for an authentic way of living--a more serene, community-oriented, value-laden life than is experienced at home. Scholars have also described tourism as a form of theater, as a search for a replica of the authentic that is actually a more palatable version than the authentic. In some cases the tourist is described as coming away from Amish country with a feeling of moral superiority. All of these themes are explored in this article. Based on data derived from interviews with 734 subjects in Shipshewana, Indiana, we conclude that Amish tourism is focused less on a quest for authenticity than on a quest for consumption. Amish tourism involves the commodification of Amish culture. The tourist's goals are to purchase the goods that are available in every major Amish tourist venue. The more subtle hope is to bring home the aura of the Amish along with these items. ********** We simply can't get enough of it. Last year, an incredible 4 million visitors traveled to the Holmes County area to watch the Amish lead their quiet lives.... On Saturdays, in one of the most rural counties in America, a place where horses pull plows in the hayfields, cars and tour buses back up for miles in all directions. It's an astonishing sight. As the east-west traffic on Ohio 39 tangles with the north-south traffic on U.S. 62 where the two routes intersect at the top of the hill in the middle of town, nothing moves. It's total gridlock.... According to surveys done by the Holmes County Tourism Bureau, Amish Country is now an even bigger draw than Cedar Point, which makes you stop and think. Cedar Point spends millions on new thrill rides to keep people coming. All the Amish do is go about their business. And we flock to see them do it. (2) The journalist is describing Amish tourism in Ohio, but she could have just as easily substituted the town of Shipshewana in northern Indiana and the intersection of State Road 5 and State Road 20 on any Tuesday or Wednesday afternoon in the summertime. Her question is a good one: Why do thousands of people seek out the Amish? Are they on a quest to learn about the history and culture of these fascinating people? Are they hoping to find a haven of safety and security, a purpose in life that supersedes the hedonism and individualism of the dominant culture? Or are they on a quest for something, albeit vague, that is real, that suggests that there is a community that truly cares about people, that lives in harmony with nature, that somehow harkens back to a time when life was less harried and more carefree? While the answer, for some, may be yes to all of these questions, after interviewing over 700 Amish tourists in northern Indiana, we believe that most visitors are not coming primarily to learn about the Amish, but as consumers. The Amish not only provide goods to the shoppers who descend upon their communities looking for crafts, quilts and food, but the culture itself is a commodity. When tourists cross the imaginary line into the Amish world they enter a living museum. They can observe, from a distance and often via a facsimile--such as an authentic Amish farm owned and operated by non-Amish--a way of life that is attractive in some ways but more than a bit exotic. When tourists purchase an Amish chicken, Amish candy or a bottle of Amish water, they truly believe that the water is somehow purer and the chicken and candy taste better because of the Amish label. The tourist is not only purchasing a product but is also purchasing the Amish ambiance. The growing field of tourist studies offers many ways of conceptualizing the tourist experience. Before we develop the case for the tourist as consumer of Old Order culture, we will test four themes from the literature, which may also be applied to Amish tourism with data gathered in the summer of 2000 in the small northern Indiana town of Shipshewana. …" @default.
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• W2638823 date "2003-01-01" @default.
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• W2638823 title "Amish Tourism: Visiting Shipshewana Is Better Than Going to the Mall" @default.
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