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- W264220145 abstract "The author reports on a study designed to determine the effects of figurative language--particularly the metaphor--on persuasive discourse, by comparing hypotheses developed from the theories of Michael Osborn, Jean Piaget, and Charles Osgood. In addition to a figurative language variable (metaphor versus literal), other variables in the study were: (1) credibility (high versus low); (2) explanation (presence versus absence of a literal paraphrase of the metaphor) ; (3) trials (immediate and delayed posttests) ; and (4) vehicle valence (subject evaluation of the metaphoric vehicle relative to the evaluation of the metaphoric tenor). A single metaphor, in the form of a simple declarative sentence, was included in a written message of 212 words on the subject of Presidential campaign spending reforms. The author reports that the results did not reveal any statistically significant support for the experimental hypotheses, but did serve partially to evaluate the validity of several theo-etical perspectives with regard to the rhetorical metaphor. (Author/RN) THIS DOCUMENT HAS BEEN REPRO. DUCED EXACTLY AS RECEIVED FROM THE PERSON OR ORGANIZATION ORIG INATING IT POINTS OF VIEW OR OPINIONS STATED DO NOT NECESSARILY REPRESENT OFFICIAL OFFICE OF EDUCATION POSITION OR POLICY A TEST OF HYPOTHESES DERIVED FROM OSBORN, PIAGET AND OSGOOD, CONCERNING THE METAPHOR a paper presented to the Speech Communication Association Annual Convention December 28, 1972; Chicago, Illinois PERMISSION TO REPRODUCE THIS COPY by RIGHTED MATERIAL HAS BEEN GRANTED BY N. Lamar Reinsch, Jr. N. Lamar Reinsch, Jr Department of Speech Communication and Human Relations TO ERIC AND ORGANIZATIONS OPERATING UNDER AGREEMENTS WITH THE US OFFICE University of Kanras OF EDUCATION FURTHER REPRODUCTION OUTSIDE THE ERIC SYSTEM REQUIRES PER MISSION OF THE COPYRIGHT OWNER There is evidence that figurative language non he persua sive (Bowers & Osborn, 1966; NcCroskey & Combz, 1969; Reinsch, 1971). A significant next question why? This study was an experimental comparison of three exo174nat:ons of metaphor's impact. Three theoretical position were used to generate three different sets of hypotheses cor:r.rning the interaction of figurative language with other variables. The perspectives were derived from the work of Michael Osborn, Jean Piaget and Charles Osgood. Two hypotheses sug gezted by Bowers and (ic;GG) eendorning the, L:ffects of figurative language on source credibility were also'included. THEORETICAL PERSil2ECTTJES" @default.
- W264220145 created "2016-06-24" @default.
- W264220145 creator A5035510415 @default.
- W264220145 date "1972-12-01" @default.
- W264220145 modified "2023-09-27" @default.
- W264220145 title "A Test of Hypotheses Derived from Osborn, Piaget and Osgood, Concerning the Metaphor." @default.
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