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- W26482633 startingPage "126" @default.
- W26482633 abstract "Research on online auctions has attracted much attention from both practitioners and academicians. This paper aims to apply stimulus-organism-response (S-O-R) paradigm to construct the model of eloyalty of online auction websites. Technology effectiveness, network effect, and product diversity are determinants proposed to influence customers’ brand perceptions, which in turn, affect e-loyalty. Empirical analysis shows that e-loyalty to an online auction website is significantly influenced by the factors proposed." @default.
- W26482633 created "2016-06-24" @default.
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- W26482633 date "2013-01-01" @default.
- W26482633 modified "2023-09-28" @default.
- W26482633 title "E-Loyalty to Online Auction Websites: A Stimulus- Organism-Response Model" @default.
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