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- W2658451036 abstract "The topic of my dissertation work is a competitive analysis of the company Vetropack Moravia Glass, plc. based in Kyjov. The first step of this work was to collect informations that were needed for analysis processing. The competitive analysis of the mentioned company was then processed with the help of current modern approaches: Porters analysis of the five competitive strength, BCG analysis, SWOT analysis. Part of this work is also market research, analysis of the product assortment and evaluation of the economical results. Based on the main inequalities showed by the analysis, I suggested by the end of my work, steps that should be taken to improve company’s competitivity and its positioning on its market and that a more detailed project which would follow my dissertation work can be solving. By the 1st of may 2004 the Czech Republic became a member of the European Union, meaning that the company Vetropack Moravia Glass, plc. can operate on the European market without trade restrictions, but is also at the same time being exposed to a higher competition in the industry. In order to remain competitive with other companies and to assure a good growth prospects, it is necessary for the company to update the analysis data regularly and to draw conclusions out of it. Only with this approach the company will be able to react promptly on market's changes and to benefit from them." @default.
- W2658451036 created "2017-06-30" @default.
- W2658451036 creator A5009378617 @default.
- W2658451036 date "2005-03-14" @default.
- W2658451036 modified "2023-09-23" @default.
- W2658451036 title "Analýza konkurenceschopnosti firmy Vetropack Moravia Glass, a.s." @default.
- W2658451036 hasPublicationYear "2005" @default.
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