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• W266674127 abstract "Social networking via the internet (sometimes called 2.0) can be a low-cost way to connect with family and old acquaintances, and form new relationships. (1) For lawyers, social networking can make business development faster, better and cheaper. (2) As a result, it has become a topic of interest for many in the profession. (3) In a 2009 survey conducted by the American Bar Association, forty-three percent of lawyers surveyed said that they are members of at least one online social network (this compared to only fifteen percent in 2008). (4) Twelve percent of respondents reported that their firms are also members of at least one online social network. (5) Online social networking thus may play an increasing part in the community, and will continue to evolve as developers produce new innovations to increase the number and quality of services offered. (6) This technology and the frequency of its use has already outpaced established practices. Existing ethics guidelines generally do not focus on technology issues, and state bar associations have been slow to fill in the gaps with opinions and best practice guides. (7) Yet lawyers require at least a basic understanding of how social networking works and some awareness of the ethical implications of using such technologies. (8) This article briefly addresses some of the ethics issues lawyers may face when they use social networking tools. (9) I. WHAT IS SOCIAL NETWORKING? Social networking Web sites allow registered users to upload profiles, post comments, join networks, and add friends. (10) They give registered users the opportunity to form links between each other, based on friendships, hobbies, personal interests, and business sector or academic affiliations. (11) Social networking sites can be used both personally, to contact friends and find old classmates, and professionally, to look for employment or find someone with whom to collaborate. Most social networking systems are available to all users. Some are available by invitation (or special qualification) only. Most begin with a personal focus on linking friends, but many now are used both for business and personal networking purposes. Some directly solicit participation by lawyers. (12) These sites have received significant media attention. (13) Employers now search social networking sites before hiring employees; (14) consumers worry about protecting themselves from identity theft; (15) and parents seek to keep their children safe from online predators. (16) Advertisers, moreover, increasingly seek ways to exploit social networking systems to entice users into commercial relationships. (17) These kinds of concerns are multiplied when professionals use social networking tools. II. ETHICAL CONSIDERATIONS: A SURVEY As suggested below, the ABA Model Rules of Professional Conduct (Rules) do not directly address all of the ethics concerns associated with social networking. (18) The Rules, however, point to potential issues in a number of areas. The following survey of some of the essential ethical considerations associated with lawyer use of social networking examines the terms of the Rules and reviews some interpretations of the Rules provided by bar ethics opinions, cases, and commentaries. (19) A. Competence, Diligence and Supervision Rule 1.1 requires that lawyers provide competent representation to a client. (20) Competent representation requires the legal knowledge, skill, thoroughness and preparation reasonably necessary for the representation. (21) Because [a] lawyer may accept representation where the requisite level of competence can be achieved by reasonable preparation, it is difficult for a law to meet the competency threshold in more technical or complex matters. (22) In accordance with these basic principles, lawyers who use social networking tools must at least have a working understanding of the technology. …" @default.
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• W266674127 date "2009-09-22" @default.
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• W266674127 title "Ethics of Lawyer Social Networking" @default.
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