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- W2666819550 abstract "Franchising has been a popular approach to growing a business. Its popularity continues to increase, as we witness an emergence of a new business model Netchising, combining the Internet for global demand-and-supply processes and the international franchising arrangement for local responsiveness. In this paper, we show that building up a good “family” relationship between the franchisor and the franchisee is the real essence of franchising, and proven working knowledge is the foundation of the “family” relationship. Specifically, we discuss the process of how to make business analytics “meaningful” in franchising: business challenges, data foundation, analytics implementation, insights, execution and measurements, distributed knowledge, and innovation." @default.
- W2666819550 created "2017-06-30" @default.
- W2666819550 creator A5054502495 @default.
- W2666819550 date "2018-01-01" @default.
- W2666819550 modified "2023-09-28" @default.
- W2666819550 title "Using Business Analytics in Franchise Organizations" @default.
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- W2666819550 doi "https://doi.org/10.4018/978-1-5225-2255-3.ch080" @default.
- W2666819550 hasPublicationYear "2018" @default.
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