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• W268366937 abstract "The Art of the Strategist William A. Cohen, Major General, USAFR, Ret. AMACOM (2004) 228 pages, Hardcover, $24.95 Respected management authority and best-selling author William Cohen's new book, The Art of the Strategist, sets an ambitious goal: to distill strategy, primarily military strategy, into ten principles universally applicable to all strategic planning. This is a daunting task, especially given the book's length-only about 220 pages. But Cohen, a retired general and combat veteran who earned his PhD studying with Peter Drucker, rises to the challenge and delivers a useful framework for helping those of us in the trenches think about how to formulate strategy. Cohen's is not the first list of such principles; hi fact, he reviewed other lists to create his list. Cohen's ten principles come from 7,000 years of genius-level thinking about warfare. While he is not a fan of the business is war school of thought, Cohen nevertheless argues that ignoring military strategy just because it was developed from military campaigns risks missing valuable learning opportunities. Specifically, Cohen's ten principles include: 1) Committing fully to a definite objective: Have a clear objective; plan to achieve it; expect obstacles and plan ahead for them. 2) Seize the initiative and keep it: Dictate the terms of competition; continually look for new ways to improve service to your customers and employees. 3) Economize resources in non-critical areas to mass them in critical areas: Take resources from less-promising areas and focus them in more promising areas; accept the risks this poses. 4) Use strategic positioning: Mass resources on areas that maximize your inherent advantages, provide significant opportunity for the future, serve as a stepping stone to future success, or allow the opportunity for a decisive victory hi a market. 5) Do the unexpected: Whether it is going first with an innovative strategy or holding back to let a competitor go first (and stumble), do something the competitors are not expecting. 6) Keep things simple: Streamline organizations, actions, and lines of communication. 7) Prepare multiple, simultaneous alternatives: Answer the question, if? What if your competitor does not just roll over? What if your forecasts are off? Have fallback options ready. Implementing multiple alternatives simultaneously can overwhelm competitors. 8) Take the indirect route to your objective: Craft strategies your competitors cannot mimic, that they cannot discern until it is too late to react, or that position you to win no matter who takes the lead in the industry itself. 9) Practice timing and sequencing: When should you act? …" @default.
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• W268366937 date "2005-01-01" @default.
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• W268366937 title "The Art of the Strategist" @default.
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