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- W268661443 abstract "In this paper, authors examined the aspects of the current positioning of the company Makyta, compared with seven selected companies. Positioning represents how the brand awareness is located in the mind of customers and competitors. Selected companies are analyzed as company's competitors within the analyzed product portfolio. The brand positioning is discussed within the regional market of Žilina County." @default.
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- W268661443 date "2014-12-23" @default.
- W268661443 modified "2023-09-26" @default.
- W268661443 title "Brand positioning of a Slovak company" @default.
- W268661443 hasPublicationYear "2014" @default.
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